It was a great night; the eve of Christmas eve. I certainly had a lot of fun. As you can see, most of my staff showed up for the party (except for Thomas, who’s been very busy with multiple weddings to attend these few days).
Even Bill made an appearance, not to mention quite the impression on a few of my lady friends. They think he resembles 林海峰 (a Hong Kong celebrity).
Bless me father for I have sinned. It’s been far too long since my last confession. 1 month and 20 days to be exact. During that time, we’ve gone through quite a bit and I’d like give you guys a bit of an update, especially for those of you who can’t read Chinese and didn’t understand our previous post.
As I’ve mentioned, we have Thomas working with us for the past 2 months or so now and he’s been working very hard to get our super secret iPhone App ready for demo. In fact, he’s been working so hard that he didn’t even have time to blog about himself here. We also got my friend Bill to help out on the project and I’d like to thank him for the great work he’s done.
Since the departure of Andrew at the end of October, we’ve been pretty short staffed in the technical side so I’m happy to officially announce the arrival of a new full-time member to our team, Gilbert.
一個月來都沒有 update blog 了。
這個月都忙著新版本的website，快可給大家一個新的面貌！ 我們亦有在推廣網頁設計服務等一些公司的其他業務。
另外 iPhone App 那邊都有新進展，可以放到 iPhone 試玩，不過還有要改善的地方，我們正加緊努力中！遲些會有一些 screenshot 給大家看看。
另外一個好消息是在今個月中會有一位新同事加入 m3media！ 他將會專注負責 programming 及 system admin 的部份。 歡迎 Gilbert！
photo credit: Boss Tweed
I’m aware that this still isn’t the Tokyo write-up I promised over a week ago. I’m not a travel blogger or a food critic, so the process of constructing such an entry has been a much more difficult task then I expected. However, as this is my company blog, I thought I ought to keep everyone posted on what’s been going on with the company in recent weeks.
On a sad note, I was forced to let our beloved Andrew go at the end of last month (October). He’s been with us since the beginning but things just hadn’t worked out the way we’d like them to. It was with a heavy heart that we said our goodbyes. We appreciate everything he’s done for us and wish him the best of luck with all his future endeavors.
Fortunately, we’ve added Sir Thomas to our merry band of brothers (and sister) and although he is with us only on a part-time basis, he’s been a real positive influence since starting in mid-October, and I’ll have him introduce himself here soon.
I know I promised a write-up on my Tokyo trip, but, in light of all the wonderful articles written by my friends, and this monumental event which I unfortunately happened to have missed, I decided to make a brief comment in regards to my personal stance on the subject of free culture, the spirit of CC, and open source.
Indeed, this is what business analysts and pundits commonly referred to as a PR nightmare, when company officials publicly divulge their opinions impulsively, with complete disregard for the impact such maverick behavior can have on the company’s image.
However, I’m a firm believer in straight talk when it comes to my own philosophies. It is important for people to know who they are dealing with when they choose to work with our company.
This is what I think:
Lately, it seems as though I’ve been attending quite a few conferences. They are all different in their own way and yet, somehow, they are beginning to blend into one jumbled mess of fractured memories consisting of fly-by-night chats with interesting characters, potential business contacts and the same desperate feeling of trying to sell or be sold.
This ADMA event was no different. But since it was clearly an event focused on marketing, they did manage to pull it off quite smoothly without appearing to be pandering or agenda driven. Kay Bayliss, the ADMA director and event organizer, was very helpful and made us all feel welcomed and at ease, even amidst the chaos of registration, lunch, and drinks at the end.
是次 Event (Your Digital Day), 重點介紹 Digital Marketing。
相比 Traditional Marketing, Digital Marketing 無論方法與途徑都較多和複雜。不過是次活動最能吸引我的還是背後引申的問題，而非推廣方法如何花巧。
OMD 的 Jason 所提出的 Behavioral targeting 本來就不是什麼新鮮事, Google 多年前早已在其 Search Engine 中實行 User-habit Tracking。當中涉及到的 Privacy 是最為人所爭論, 不過那是完全是另一個問題, 暫且不在此詳談。
有了Behavioral targeting, 基於 demographic 的數據, 再進行相對的跟進, 理論上 marketing 的成效應該會更加好。不過一個家庭共同使用同一部電腦, 再加上共公場所所提供的上網服務, 資料的準確性進一步下降; 即使使用cookies也無補於事。而且 Microsoft Beta 2 測試中的 IE 8 提供了 Privacy Mode (IE 的市場佔有率一直高於 70% 以上 ), 都在挑戰傳統方法。
對於這方面, 未來 Behavioral targeting 如何提升成效, 以及何時出現新方法取以代之, 我們儘管拭目以代。
今天到了 Cyberport 參加一個由 Asia Digital Marketing Association (ADMA) 舉辦的 Event，名為 Your Digital Day，重點談論 Digital Marketing。
我同意 Start Creative (UK) 的 Jonathan 指出要創造持續商標，一定要創新！例如 Virgin，除了 Airlines，想不到還有 Galactic！有沒有看過廣告？ Check it out! 不知道我有沒有機會坐上那只太空船呢？還有 Virgin Mobile BITES! 另一個例子 Adidas，除了一系列的運動用品，波鞋，Adidas 也不斷創新一些新產品，如運動時配戴的電子裝置，在你跑步時用來不斷量度 BMI 和建議你應該用多少時間去跑多少公里，這個對我這些熱愛運動的人很有用。看見這些大品牌都是依靠創新來生存，所以我們都必須適應迅速轉變的科技和世界，以創新來發掘更多新事物，令人類的生活更方便，更多姿多采！
What is this BarCamp thing all about, I wondered? I looked through the brief description on the Facebook event page, checked out their event website, and even did a bit of wikiing, but frankly, I went to this event not really knowing what to expect. In the end, however, I came away with many new friends and learned quite a lot. Though I mostly sat back and watched the presentations and festivities, I felt for the first time like I was part of the community of “tech” people.
My friend Vincent from my primary school days wrote this rousing note on Facebook reviewing the iPhone after using it for a little more than a week. It’s one of the most thorough personal reviews of our beloved “Jesus Phone” to date (in my biased opinion). I’m reposting it here with his permission so that those of you who visit our blog can get an honest, outside take on the iPhone from a user’s perspective. Please check out Vincent’s website and his blog for other articles on various subjects including travel and food.
Vincent’s Article:
I was using the iPhone for a week, and I guess I can give some comments on this Invention of the Year 2007 (by Times Magazine) now. I have been using this system for a year since I got an iPod Touch, and I am pretty familiar with how this system works.
